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By
the mid 1980’s, Maurizio Bertoli had been a
successful independent contractor in the field
of stone restoration for
slightly less than 20 years
(without counting his almost 20 years
of field experience
back in his native Italy).
Through his work, he realized that the existing
manufactures of stone and stone
care products
followed the easy to remember
and easy to justify rule
of sealing all stone, regardless of type
and location, and
then use a pH neutral cleaner for routine care.
Drawing from his vast field experience, and his
knowledge of Petrography and Chemistry
applied to minerals, Maurizio knew all too well
that this simplistic approach to stone care
could never work. Frustrated by the fact that he
could not offer his customers appropriate
specialty products for the maintenance of the
stones that he was refurbishing, he decided to
take matters into his own hands.
Out
of frustration, in 1987 he approached Joe
McEown, one of the most exceptional chemists in
the field of specialty cleaning and preservation
agents. The two men spent
over a year on research and
development, and in the end, Maurizio’s
unparallel knowledge of rocks
and minerals, combined
with Joe’s singular expertise in chemistry, lead
to the creation of a line of specialty products
for end-users of natural stone that is still
unmatched in quality and range. The original
line of MB Stone care Products, launched in
1989, consisted of five essential products,
which continue to be the backbone of the entire
MB consumer product line.
Not
one to do things half way, Maurizio soon
realized that his plan of having products
just to
offer his clients when he completed restoring
their stone was not enough. Not only were the
minimum quantities necessary to run a production
line efficiently too large to be absorbed by his
own limited distribution, but the wider world of
stone consumers would be unable to access this
exceptional new product line. Consequently, he
decided to make a business out of it. In 1989,
Maurizio Bertoli Stone Care System, Inc
was established to launch his new line of
consumer products. He continued to provide
contracting and restoration to his steadily
growing client base under a sole proprietorship
company until he consolidated the two activities by
incorporating under the current MB Stone
Restoration & Supply, Inc in 1999.
The
MB family of specialty products continued
to expand over these 18 years
(as of 2007) to include 12
specialized products, all of which can be
used by professional cleaning and restoration
contractors as well as
residential consumers of
natural stone.
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Still not satisfied, Maurizio began to develop
specialty products for stone restoration
contractors in 2001. The first of such products,
MB-12, Maurizio’s own formulation, quickly
became recognized as the most comprehensive and
effective polishing powder for marble. What made
this product unique was its amazing ability to
work on serpentinite and ophicalcite (green
marble) often exceeding the results even of
polishing compounds specifically designed for
those very difficult stones.
Soon
after, Maurizio added MB-16 to the contactors
line. This product, again representing
Maurizio’s own formulation, polishes natural
granite as well as just about every mercantile
granite on the market. At the same time, Joe
McKeon continued to collaborate with Maurizio,
formulating two other industry
breakthroughs, MB-8
and MB-10, which are currently
the most sensible answer to the problem of
preservation of high-traffic polished stone
floors.
Our
cutting-edge chemistry and, most importantly,
unparalleled understanding of the problems
stemming from the use of natural stone products
is what put the MB product line at the very top
of the industry.
More
than 40 years in the stone industry taught
Maurizio two basic truths; in
the majority of instances, the
problem perceived by the consumer does not
correspond to the actual problem, and, more
often than not, the solution to the problem
can’t be found inside a bottle. At MB Stone
Restoration & supply, the principle of
“Education Before Any Sale!” is more than a
nice-sounding slogan. It is the core belief upon
which the entire organization is built. At MB
Stone, everything we do is designed to educate
the stone consumer. Whether through literature,
classes or our new
Ask Maurizio section, at MB Stone,
education is priority one.
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